THE NEXT GENERATION USERS OF THE WEB3 METAVERSE

Web3 is a concept that everyone on the internet is getting very interested in. The concept is everywhere on social media, there are hundreds and even thousands of threads on Twitter about the Web3 and how it is shaping human interactions.

As Web3 technology is gaining ground, companies and global brands are joining the space. These companies are beginning to talk about where and when they feel it will make sense for their clients to join. However, the big question on the minds of most of this company is “who do we design our native Web3 ecosystem for?” “How do we design our Web3 native ecosystem to suit the people that will buy into this technology?”

One of the ways to answer these questions is to find out the people already in the ecosystem, why they joined, and the future of Web3.

This article will answer these questions and provide organizations getting into the Web3 with details on the audience demography that would be interested in the Web3 ecosystem. Furthermore, we will focus on three aspects of Web3:

Gaming
NFTs

Web3/Metaverse Gaming

In the Web3 pack, the gaming ecosystem is taking the lead. It is ahead because of its avatar features and being the third place for digital socialization. In addition, the computers used in gaming have the best processors available. Their processor speed and specifications make them the best for getting into the digital space.

The gamers in the Web3 ecosystem are above average: here are details of the audience demography looking at Fortnite and Roblox.

Fortnite

More than 30 million users.
72% male and 27% female gamers
62% of gamers are between the ages of 18 - 24.
The userbase is expanding into different countries with their translation into various languages.

Roblox

More than 43 million users
51% male and 44% female gamers
67% of gamers are below six years, and 14% are above 25 years old.
28% of daily active users are in the United States and Canada

Looking at these two Web3 metaverse games as a case study, it is obvious that the Web3 gaming ecosystem will attract more males below 35 years.

Web3/Metaverse NFTs

A study by The Harris Poll and Adweek conducted recently shows that 81% of Americans are now aware of NFTs, and 40% have familiarized themselves with the Web3 NFT ecosystem. Below is the audience demography interested in the Web3 NFT ecosystem.

Gender – According to Morning Consult, out of 2,200 adults, 15% were men, and 4% were women.
Age – Most of the Web3 NFT buyers are Gen Z. On a broader spectrum, the Web3 NFT ecosystem consists of adults between 18 and 34 years.
Income – According to a survey conducted by CivicScience, many adults investing in Web3 NFTs within this demography earn less than $25,000.
Region – In the United States, cities that top the list for Web3 NFT searches are Los Angeles, San Fransisco, San Diego, and San Jose. Outside the US, the interest in Cryptocurrencies, NFTs, and the Metaverse has gone up compared to the last year, according to Google Search Trend In both SouthEast and East Asia, the trending searches are the web3 metaverse and NFTs. In Europe, the trending search is on cryptocurrencies.

The web3 ecosystem is expanding and disrupting processes very fast. After a few months of publishing this article, you can bet that these statistics would have changed. More people, companies, and industries will get interested. Knowing the direction of Web3 and the people that will be chief players (Gen Z under the age of 35) is the best way to start positioning yourself for the future. Web3 is the future of internet technology.